Page Four: The Rampside's Flat-Faced Competitors
Why did Chevrolet build the Rampside? It was part of a larger plan to take on VW and Porsche and compete in the small car market. In the 60’s, the flat-faces had a moment. In the 60’s, Chevrolet was the biggest car company in the world and could afford to build a car that wasn’t a guaranteed success. America built big, heavy cars while Germany, Japan, and other European manufacturers ruled the small car market. Chevrolet figured why not dominate that market too. Ed Cole hoped the Rampside would beat this VW at its game Ed Cole, Chevrolet’s chief engineer and later general manager, really had Porsche’s air-cooled rear engine set up targeted, at least for the Corvair cars, but he wanted the Corvair “Forward Control” vehicles (called “FC’s” because the driver sat forward of the front wheels) to challenge VW’s Transporters, both the vans and trucks. Chevrolet hoped that "economy" would be the key for success in this market. Why a Flat Face? Shoving ...